At pk44, your privacy is treated with the same seriousness as your account security. This Privacy Policy explains precisely what personal data we collect from Pakistani players and other users of the pk44 platform, why we collect it, how we use it, who we share it with, and what rights you hold over your own information. Please read this document in full before using pk44's services.
Before reading the full policy, here are the six core commitments that shape how pk44 handles the personal information of all players, including those in Pakistan.
pk44 collects personal data that is strictly necessary for account operation, legal compliance (KYC, AML), payment processing, and providing the platform's services. We do not collect data for its own sake or beyond what our licensing obligations and operational needs require.
pk44 does not sell, rent, or commercially trade your personal data to any third party. Data sharing with third-party service providers occurs only where strictly necessary for platform operation — such as payment processors, KYC verification services, and licensed game providers — and is governed by data processing agreements.
All personal data held by pk44 is protected by TLS/SSL encryption in transit and AES-256 encryption at rest. Access to player data is restricted on a strict need-to-know basis within the pk44 organisation. We conduct regular security reviews and maintain incident response procedures for any potential data breach.
You have genuine rights over your personal data at pk44 — including the right to access, correct, and delete your information. These rights can be exercised by contacting pk44 support. We do not make it unnecessarily difficult to exercise data rights, and we respond to all valid requests within thirty days.
pk44 is explicit about every purpose for which your data is processed. We do not use your personal information for undisclosed purposes. If we need to process your data for a new purpose that is not covered by this Privacy Policy, we will notify you and obtain your consent where required before doing so.
pk44 retains personal data only for as long as it is needed for the purpose for which it was collected, or as required by our gaming license and applicable anti-money laundering regulations. Account data is retained for a minimum of five years after account closure in compliance with AML legislation.
For the purposes of this Privacy Policy, "pk44", "we", "us", and "our" refers to the entity that operates the pk44 online casino and sportsbook platform accessible at pk44.lol. pk44 acts as the data controller in respect of all personal data collected from players and website visitors in connection with the pk44 platform and its services.
pk44 operates under an international gaming license that imposes specific obligations relating to the collection, processing, and protection of player data. Our data handling practices are designed to comply with the requirements of our gaming license as a minimum standard, with additional measures applied where we consider them appropriate to the Pakistani market and our player base.
If you have any questions about how pk44 processes your personal data, or wish to exercise any of your data rights as described in Section 10 of this Policy, you may contact our Data Protection contact via the channels described in Section 15.
pk44 collects the following categories of personal data in connection with the registration, operation, and maintenance of player accounts and the provision of platform services:
| Category | Examples of Data Collected | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, CNIC or passport number, photograph (for KYC) | Account registration, age verification, KYC compliance |
| Contact Data | Email address, mobile phone number, residential address (city, province, Pakistan) | Account communication, support, verification |
| Financial Data | JazzCash/EasyPaisa account number, bank account details (HBL, UBL, Meezan), transaction history, PKR balance | Payment processing, AML compliance, withdrawal verification |
| Gaming Activity Data | Bet history, game sessions, wins and losses, bonus usage, session duration, wager amounts | Service provision, responsible gaming monitoring, fraud detection |
| Technical Data | IP address, device type, browser type, operating system, login timestamps, session identifiers | Security, fraud prevention, platform optimisation |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Customer support, dispute resolution, quality assurance |
| Preferences Data | Responsible gaming settings (deposit limits, session limits, self-exclusion status), marketing preferences | Regulatory compliance, personalisation, duty of care |
pk44 collects personal data through the following methods and sources:
pk44 processes your personal data only where a valid lawful basis for processing exists. The lawful bases we rely upon in connection with our data processing activities are as follows:
pk44 uses the personal data we collect for the following specific purposes:
pk44 does not sell or commercially share your personal data. We share personal data with third parties only in the following limited and controlled circumstances:
All third parties with whom pk44 shares personal data are required to maintain appropriate security standards and are prohibited from using your data for any purpose other than the specific service they provide to pk44.
As an internationally licensed gaming platform serving Pakistani players, pk44 may transfer personal data to servers and service providers located outside of Pakistan. Where such transfers occur, pk44 takes appropriate measures to ensure that your personal data receives a level of protection consistent with the standards set out in this Privacy Policy.
International data transfers are conducted only where necessary for the provision of pk44's services — for example, where our licensed game providers operate servers in other jurisdictions, or where our KYC and fraud prevention providers process data in their own operational locations.
pk44 ensures that all international data transfers are subject to appropriate contractual safeguards, including data processing agreements that require recipient parties to apply security standards no less protective than those applied by pk44 itself.
pk44 retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by legal and regulatory obligations. The following general retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with pk44's data disposal procedures.
The pk44 platform uses cookies and similar technologies to operate platform functionality, maintain session continuity, detect fraud, and analyse platform usage. The following types of cookies are used by pk44:
You may manage cookie preferences through your browser settings. Please note that disabling essential cookies will affect your ability to use core pk44 platform features, including maintaining a logged-in session.
As a pk44 player or platform user, you hold the following rights with respect to your personal data. These rights can be exercised by contacting pk44 support as described in Section 15:
You may request confirmation of whether pk44 holds personal data about you, and a copy of that data along with information about how it is processed. We will respond to valid access requests within thirty (30) days.
If your personal data held by pk44 is inaccurate or incomplete, you have the right to request correction. You may also update certain account details directly via your pk44 account settings.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you withdraw consent (if consent was the basis for processing), or where processing was unlawful. This right is subject to our legal retention obligations — we cannot delete data that we are required to retain under AML or gaming license requirements.
You may request that pk44 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being considered.
Where processing is based on your consent or the performance of a contract and is carried out by automated means, you may request that pk44 provide your personal data in a structured, commonly used, machine-readable format.
You may object to processing of your personal data where that processing is based on pk44's legitimate interests. You have an absolute right to object to processing of your personal data for direct marketing purposes, which pk44 will honour immediately upon receipt of your objection.
If pk44 discovers or has reasonable grounds to suspect that an Account has been registered by a person under the age of 21, the Account will be immediately suspended, all gameplay will be voided, any winnings will be forfeited, and the deposited funds will be returned to the payment method of origin. The personal data associated with the underage account will be retained only for the period required for regulatory reporting purposes before being securely deleted.
If you believe that a person under the age of 21 has registered on the pk44 platform, please contact pk44 support immediately so that the matter can be investigated and the account closed without delay.
pk44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:
While pk44 takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You also have a role to play in protecting your data — by maintaining a strong, unique password for your pk44 account, enabling two-factor authentication where available, and never sharing your login credentials with any third party.
In the event of a data security breach that poses a risk to your rights and freedoms, pk44 will notify affected players without undue delay and will take all appropriate steps to contain and remediate the breach.
pk44 may send you promotional communications about pk44's products, bonuses, and offers where you have provided your consent to receive such communications during the registration process or at any subsequent point via your account settings.
Marketing communications from pk44 may be sent via email or SMS to the contact details registered to your Account. pk44 does not send unsolicited marketing communications — all marketing is opt-in and will only be sent where you have affirmatively consented to receive it.
You may withdraw your consent to receive marketing communications from pk44 at any time by updating your communication preferences in your Account settings, or by contacting pk44 support. Withdrawing marketing consent does not affect your ability to use the pk44 platform or receive essential account communications (such as transaction confirmations, KYC requests, or security alerts).
pk44 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data processing practices, updates to our legal obligations under our gaming license, or changes in applicable data protection law. Material changes will be notified to registered players via email to the address registered to their Account, with a minimum of fourteen (14) days' notice before the amended Policy takes effect.
The "Effective Date" at the top of this Policy indicates when the current version came into force. We recommend reviewing this Policy periodically to ensure you remain informed about how pk44 processes your personal data. Your continued use of the pk44 platform following the effective date of any amendment constitutes acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights as described in Section 10, or have a complaint about the way pk44 has handled your personal data, please contact us through the following channels:
pk44's support team is available during peak hours of 9:00 AM to 11:00 PM PKT and operates a 24-hour live chat service. All privacy and data rights communications are treated with strict confidentiality and are handled by staff with appropriate data protection awareness.
pk44 handles your personal data with the same care we apply to your PKR balance — securely, transparently, and in accordance with our international gaming license obligations. Cricket betting, live casino, slots, and baccarat — all under one trusted platform. 21+ only.